What’s the difference between productive online conversations and angry online snipping matches?
Online communities are powerhouses of collaboration that demand fearless leaders to succeed. They otherwise become vacuums of disinformation and vitriol that inevitably fail.
The best social managers build constituencies with purpose and a strategy for growth. They ensure that members exchange valuable information, advice and ideas. They administer a steady flow of content that’s timely, relevant and encourages feedback. They ask thoughtful questions and respond to comments.