Holiday marketing is not something you should haphazardly throw money at. Competition for your consumers’ attention is fierce during the season and you absolutely have to engage in a really unique way if you want them to see you. We mean a Really. Unique. Way. There is more pressure on businesses today to deliver winning holiday messages than there was just a few years ago. True story.
How to Win During the Holiday Season
The holidays are a great time for businesses to connect with their customers–something you and every other business owner already know, but yet few succeed at doing. There’s a significant difference between connecting with people and making noise… and flooding inboxes with promos and discounts and tagging your social posts with trendy hashtags is just that – making noise.
Don’t just make noise. Create a marketing plan for holiday sales in 3, 2, 1…
3… Epic Holiday Campaigns from the Past and Present
Campaign 1: Host a campaign that benefits a charity in which your business believes and supports. Take a look at what Macy’s did back in 2013. They supported the Make A Wish foundation by donating $1 for each letter to Santa children delivered to their department stores (up to one million dollars.)
Campaign 2: Target’s “My Kind of Holiday” campaign promoted the brand’s focus on inspiring ideas while offering the best prices to make shoppers holidays that much more special.
Campaign 3: Sephora made gift giving easy while it dazzled its customers. Who doesn’t love a little glam… and a “Giftopia”?
2… Stellar Marketing Tips
Tip 1: Whether it’s a blog post on tips to surviving holiday traffic or a masterpiece whitepaper meant to reach buzz-worthy status, you need to know that piece’s purpose. What is it you want people to do after they read your post?
Tip 2: Host holiday season events—such as a tree-lighting ceremony with hot cocoa and a visit from Santa. Make sure visitors leave with your holiday catalog.
1… Guarantee to get you that Slice of Pie
1 slice: Start developing your upcoming holiday campaigns in Q3. We’re pretty sure most of you already have your holiday campaigns well underway. But if you’ve put your holiday marketing plans on the backburner last quarter, you’ve realized all you can do now is spice up what’s already in the works. And while spicing up your current campaigns is something, it may not be enough to guarantee your piece of the pie this year. So next year, think ahead!