Social Responsibility and Giving Back have been hot topics for small businesses for several years now.
Whether it’s from social pressure or a sincere feeling of duty, the addition of this initiative into a business model can be troublesome when considering costs and execution. Studies show that corporate virtue in the form of social responsibility and, to a lesser extent, environmental responsibility, is likely to pay off. In fact, market research by Cone revealed 91% surveyed said they are likely to switch brands to one that supports a good cause, given a similar price and quality. There are also many other benefits to a local business giving back to its community; such as:
- Building a good reputation
- Employee moral and respect
- Expanded networking
- Loyal customers
- Positive press
Once resolved that giving back to the community is the right course, the next challenge is figuring out how to do that.
Research has found that when you carry out tasks in a meaningful way, it is not only easier to do but enhances the experience of those who benefit from the act. According to a study by Dr. Kurt Gray with the University of North Carolina, perceived benevolence soothes pain, increases pleasure and can even improve taste. A study by Brent D. Rosso, Ph.D., and colleagues noted that finding meaning in one’s work has been shown to increase individual performance and personal fulfillment. Choosing a cause that resonates with the company’s values will be easier to get employee involvement and more fulfilling to implement.
Asking local community leaders what is needed to make your town a better, cleaner, or safer place to live in can help to find ways to give back in a targeted and effective way that reflects well back on your local business.
Here are some ideas to get the ball rolling:
- Clean up the local park
- Clothing or food drive for members of community in need
- Coordinate with a school in your district and donate something they may need
- Sponsor a little league team
- Holiday toy drive
For more ideas, ask to join communities on GetAssist that you can make a difference in and offer your organization’s assistance.
GetAssist does its part by giving back 3% of Business Membership Revenues into the communities they work in.
“The more we care for the happiness of others, the greater our own sense of well-being becomes.”
The Dalai Lama