Having a set of professional photos for your business is a great way to get noticed. From online search to social media to local press releases, photos will help get you more attention in the community. Here are some quick tips on how photos can help boost your business.
Put a face with a name
A nice professional headshot to go along with your biography or staff page transforms you from a faceless business professional to a real live person. You’ll be more attractive to potential clients if they can not only learn a little more about you, but also put a face with your name.
Give yourself personality
Having professional business photos taken doesn’t mean just a headshot to go with your biography. You can also use photos to showcase your personality and humanize both yourself and your brand to potential customers. Use photos to highlight positive interactions with customers. Snap some photos of smiling employees and genuine moments that help show that your brand cares about its customers and the community. Don’t forget to add these photos to blog posts, your website and your GetAssist business profile! And keep in mind, these types of photos are not a one-and-done kind of thing. Keep taking photos all the time to capture every important moment!
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Just having your logo on Yelp or in a newspaper won’t necessarily help your business get recognized by passersby. A nice landscape shot of the front of your business to go on your Yelp, Foursquare, and GetAssist pages can help potential local customers locate your business and make you more recognizable. Use shots of your storefront, vehicles, employee uniforms, projects and other branding items to help keep your company top-of-mind in the community.
Get more business
Businesses benefit from word-of-mouth marketing from customers, friends and fans. Giving these advocates custom photos to share with their networks is of the utmost importance. Photos can speak a thousand words, and with a simple share people can see your business and interest will quickly build.
Remember: your business will be more attractive to potential customers if they can put a face with a name and see some behind-the-scenes photos that will help them connect with your business. With a Business Membership with GetAssist, you get more business and marketing tips from our Official Business Community straight to your inbox! And stay tuned for our next ‘Heard it Through the Grapevine’ post.
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